Affiliate Marketing
WhatOnline offer bespoke affiliate marketing packages and strategies for ecommerce business websites. Affiliate marketing is an absolute must for any ecommerce website as it offers a cost effective way of getting traffic to your website and only paying for the visits if they make a purchase.
Merchants favour affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).
WhatOnline can create an affiliate marketing campaign for your business to drive quality traffic to your website. We work with all major affiliate networks including Affiliate Future, Affiliate Window, CJ, Trade Doubler, OMG and Webgains in finding the perfect affiliate partners for you. Our expertise within this marketing industry is the key to our success in providing you with not only high quantity of traffic but good quality traffic.
For further information, a quote or some unbiased advise please contact us.
Definition of Affiliate Marketing
A means of achieving greater market penetration through websites who target specific groups of internet users. For example, Amazon.com (which sells books, electronics, pharmaceuticals, toys, and many other items) has thousands of affiliated interest specific websites from where the visitors can reach products offered by Amazon. The entire sales transaction takes place at Amazon's website which is equipped to handle the complete online payment acceptance process. Amazon passes on a percentage of the sold item's price as commission to the affiliate website from where the sale originated.
Definition of an Affiliate Model
An ecommerce business model that enables a firm to generate revenue streams on hundreds (even thousands) of items-without carrying inventories, managing orders, processing payments, or handling packaging and shipping. In this arrangement, a website concentrates on a relationship with a very specific group of individuals as its core competence. It develops and continuously upgrades content and services to attract and retain the patronage of this group. Once it has a sizable number of regular visitors, it can generate revenue by carrying ads or links to merchants with products that its visitors seek or are interested in.
Definition of ab Aggregator Model
An ecommerce business model where a firm (that does not produce or warehouses any item) collects (aggregates) information on goods and/or services from several competing sources at its website. The firm's strength lies in its ability to create an 'environment' which draws visitors to its website, and in designing a system which allows easy matching of prices and specifications.